Towson Family & Cosmetic Dentistry responsive website.
The Problem
Following the launch of their new logo and supporting collateral, Towson Family & Cosmetic Dentistry needed to expand their reach and unify their brand. A responsive online presence was necessary. The site needed to be family-forward and simple to reference for frequently asked questions.
Various screens for website.
Methods
A mobile-first approach was used, however, responsive designs were a priority on all other platforms.
The journey began with researching the pain points on the current website and the office's desires for the new website design. The online presence needed to be consistent with the tone of the office and the look and feel of the brand.
The former website lacked any branding and the information architecture needed to be addressed.
A user flow was created, a site map and wireframes were developed and we are currently iterating the final designs for the launch.
Branding
Towson Family & Cosmetic Dentistry wanted to create a comfortable space that felt high-end, yet family friendly.
The area of Towson is known for Towson University. After collaboration, it was established that the local feel was an important aspect of the new brand.
The area of Towson is known for Towson University. After collaboration, it was established that the local feel was an important aspect of the new brand.
Towson Family & Cosmetic Dentistry has launched a facelift with exterior signage for their entrance and currently updating their interior design to continue the brand cohesion within the dental office rooms.
Contribution
• Competitive Research
• Art Direction
• Graphic Design
• Branding
• Marketing Collateral
• Pre-press
• Presentations
• Exterior Signage
• Web & Mobile UX / UI
• Interior Design Direction
• Motion Graphics
• Client Consultations
• Project Management
• Quality Assurance
• Delivery
• Art Direction
• Graphic Design
• Branding
• Marketing Collateral
• Pre-press
• Presentations
• Exterior Signage
• Web & Mobile UX / UI
• Interior Design Direction
• Motion Graphics
• Client Consultations
• Project Management
• Quality Assurance
• Delivery
Photography TBS - Hickock Photography
Interior Design TBS
Interior Design TBS
Tools
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Jitter
• Wordpress / Elementor
• Google Suite
• Adobe Photoshop
• Adobe InDesign
• Jitter
• Wordpress / Elementor
• Google Suite
Like what you see?
Reach out. We have lots to talk about.
Reach out. We have lots to talk about.
