I am a human-centered, creative leader and visual designer based in the Baltimore, Maryland area. Throughout my career, I have used the power of design to solve complex business problems, while shaping meaningful brands through strategy and research to reveal what makes them unique and relevant. I truly love what I do.
With over 15 years of experience working with local agencies, corporate brands and my own design business, I have become a strategically driven design leader in branding, UI/UX, marketing and beyond.
I thrive on collaborating with clients, stakeholders and multi-disciplinary teams to create simple and compelling brand experiences that resonate with the audiences’ needs, emotions and values. I have the ability to juggle multiple projects, strong communication skills and am committed to inspire and mentor teams to unlock their full potential and achieve exceptional results.
I received my Bachelors of Fine Arts (BFA) in Graphic Design and hold a Masters of Professional Studies (MPS) in User Experience Design (UX Design) from the Maryland Institute College of Art (MICA). UX Design has given me the tools to align my passion for design with the strategy of human-centered research.
Creativity is what drives my life. I love being outdoors and find inspiration in gardening and landscaping, creating culinary delights in the kitchen and have even entertained as a DJ at clubs and for private events.
Skills
Leadership, User Experience Design (UX), User Interface Design (UI), Product Design, Creative Direction, Art Direction, Marketing, Advertising, Visual Design, Graphic Design, Project Management, Brand Development, Storytelling, Problem Solving, Print & Digital Media, Presentations, Illustration, Brand Standards & Guidelines, Mood Boards, Photography, Video, Micro-Interactions, Design Systems, Research, Mockups, Wireframes, Prototypes, User Flows, Site Maps, User Stories, Journey Maps, Affinity Maps, Empathy Maps, Qualitative, Quantitative, User Interviews, Heuristic Evaluations, Usability Testing, OOH, Large Format, Experiential, Communication, Collaboration, Mentoring, Ingenuity, Scheduling, Tenacity, Detail Oriented, Organized, Team Player, Self-motivated, Human-centered, Design Thinking, Adaptable, Empathetic, Responsive, Agile and FUN to work with!
Proficiencies
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Premiere Pro), Figma, Figjam, Miro, Canva, Presentation Software, Kanban Boards, Gantt Charts, Google Suite, Microsoft Office, Project Management Software
Clients over the years
Honeywell, BGE, Baltimore Sports Clinic, MCRA (Montgomery County Revenue Authority), MCG Golf, Real Life Prosthetics, Les Mills, US Lacrosse, Inverness Brewery, Advanced Radiology, Brick Bodies, Planet Fitness, Living Classrooms, Moon Landscaping, Safegrip Flooring, Calvert Hall College, Manchurian Rice Co., Strapazza Restaurant, Bluestone Restaurant & Grill, Chesapeake Collection, Classic Lawn & Landscape, Montgomery County, MD Visitors Bureau, Peace Mountain Theatre Company, Towson Family Dentist, FSG Capital, Montgomery County Airpark, Natural Design & Landscaping, Decks Inc., Rainbow Printing of Maryland, CPS || Gumpert, Ghost & The Cloud, Connexions Academy, See Spot Walk, Morgan Worx, Home MediService, Inc., Cannon Mortgage, Downtown Bel Air, FWA (Frederick Ward Associates), Applied Coating Systems, Gallaghers Bar & Grill, CR Wings, Banners American Bar & Grill, Bridges Montessori, The Handel Choir of Baltimore, Geppetto Catering, Jack Savin Designs, Pinkard Equine Services, Big Dawg Security Systems, 1st Street Management, Queer City Sports, Timekeeper Financial, Yellow Barn Tavern, Queerly Funny, August Interactive, Mulford & Associates Law, Jiffy Mart as well as many, many more!
* This list includes various clients while employed with agencies (Piccirilli Group, CPS || Gumpert, Weber Shandwick), as well as independent clients through Shananigenz Creative, LLC.