Contribution
Strategic marketing, research, direction, design, photography, audio/video production, project management.
Story
Classic Lawn & Landscapes goal was to strengthen and expand their brand and market share to include wider opportunities in the commercial sector. Classic had the manpower and equipment to support the growth, however the company needed to increase the brand recognition and market in the optimal sectors to receive the bids.
Research
The journey with Classic began with analyzing the competitive market. A preliminary strategic marketing plan was developed. Competitors were researched and analyzed and a SWOT analysis was completed. The research included networking opportunities, affiliations and organizations of interest, groups and memberships to join. In addition, the plan provided suggestions for increased marketing through digital, social and online channels to increase market exposure and brand recognition.
Sales and Marketing Support
Classic needed a more cohesive branding effort. A redesign of sales and marketing collateral was executed. The scheduling of trade shows and events to promote the services required large format banner ups, printed sales packets and promotional items.
Advertising
To support the digital marketing efforts, printed advertising was also provided. Advertising placements were purchased for industry specific publications and locations to market to the new broader demographic.
Online
To support the cohesion of marketing efforts, an updated website was completed within budget. The web development was outsourced to an
industry partner and colleague at August Interactive, currently rebranded to PinkPoint media.
industry partner and colleague at August Interactive, currently rebranded to PinkPoint media.
Increased sales
Following the marketing efforts, Classic Lawn & Landscape increased their team and equipment and their sales increased by 25% in the commercial sector in the first quarter of 2013. The traffic to their website increased by 67% and they increased maintenance contracts by 12%.
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Reach out. We have lots to talk about.
