Role & Contribution
Direction, UX, branding, design, photography, media purchasing and apparel.
Story
I have always struggled with my back. I played indoor volleyball until just a few years ago. The impact on my knees and spine took began to slow me down. I was treated by Dr. Marc Cesari back in 2009 and saw improvements within a few weeks that provided me the relief I was searching for. A year or two into treatments, Dr. Cesari made a choice to launch his own practice. He reached out to me to handle his new brand and head the marketing for the new company.
Branding
Dr. Marc Cesari received his Doctor in Chiropractic degree, however his services ranged widely across the industry. The brand could not be limited with a logotype with any illustrations representing any single treatment service. In addition, being a Baltimore native, he wanted to represent his practice with a local feel. We chose a few colors close to home to Baltimore Sports enthusiasts. The logo exploration commenced.
After a few weeks, we had developed a brand with the tone and feel to represent Dr. Cesari's new company.
The office space was cohesive in the branding and provides a fresh, clean therapeutic experience.
Print Advertising
Baltimore Sports Clinic needed to get their name out. Print advertising and trade shows were scheduled. The clinic needed as much exposure to the market as possible to be a dependable, recognizable brand.
Tri-fold Brochures
Dr. Cesari needed handouts for his trade shows and events. We compiled several tri-fold brochures for specific treatment options. Supporting photography was scheduled.
Online
An online presence was necessary for exposure to strengthen the story. Development of the website was directed and on-site photography sessions were scheduled. Following the launch of the site, I directed the production and future maintenance of the website with a few industry colleagues. www.Baltimoresportsclinic.com
In addition, direction and design for supporting digital advertising and social media was provided.
Apparel
Apparel plays an important role in promotion of a brand. Since Baltimore Sports Clinic is often hired to treat athletes at large events, it was imperative to have the brand showcased in an athletic/professional manner. Looking professional and sharp in the field, the team was outfitted with sporty, high end pullovers and classic ball caps.
Methods & Software
Digital design and photography manipulation with Adobe CS software.
Where are they now?
Currently Baltimore Sports Clinic is accepting new patients, and I highly recommend their practice. Dr. Cesari continues to broaden the team and can handle a wide variety of treatment options to keep you active and fluid in the world. Just tell Dr. C Shannon sent you!
Like what you see?
Reach out. We have lots to talk about.
Reach out. We have lots to talk about.
